Deals - Nov 14, 2024

Asafo & Co. advised Imperium Holding, a global leader in luxury tea and infusion packaging headquartered in Marrakech, Morocco, and its majority shareholder, the El Baroudi family, on the recently announced €25 million joint investment by Proparco, the Danish Investment Fund for Developing Countries (IFU), and Si Advisers LLP.

A world leader in luxury tea and infusion packaging, the investment will enable Imperium Holding to pursue its ambitious expansion plans, as well as reinforce its leadership in eco-friendly and innovative packaging solutions. Imperium Holding’s expansion will also drive the economic and social development in the region, and projects to create nearly 1,000 new jobs. The investment will also enhance Imperium Holding’s governance practices, particularly with regard to gender diversity within its leadership.

The Asafo & Co. team advising Imperium Holding and the El Baroudi family was led by partner Patrick Larrivé, who was assisted by associates Maxence Létisse, Safaa El Khammal, Thami El Idrissi, Habiba Bensaid and Margot Chabot.

Ecovis Advisory Morocco has acted as exclusive financial advisor to Imperium Holding and the El Baroudi family.